How do you market a medical practice in South Africa?

When medical practices are quiet, people ask questions. What advertising is allowed by HPCSA? In South Africa, you are not allowed to advertise a medical practice as you would a typical business service You need to follow the HPCSA “Ethical Rules – Booklet Number 3. “Guidelines for making professional services known.” These guidelines are restrictive …

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B2B and B2C Marketing – What’s the Difference?

B2B and B2C Marketing: What is The Difference? Right off the bat, let’s clearly distinguish between B2B and B2C. Business to business (B2B) is mainly for those organizations who sell their products or services to other businesses. B2C, otherwise known as business to consumer organizations, are associated with the engagement and sales of their products or services to the end-consumer, …

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What Is Inbound Marketing?

Inbound, The Future Of Marketing, Is An Effective Way Of Attracting An Ideal Customer To Your Business Website. To understand the question “What is inbound marketing?”, it’s helpful to contrast inbound vs outbound. Many internet users find outbound marketing methods annoying and disruptive.   Methods such as buying ads or email lists would be classified as …

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