B2B and B2C Marketing – What’s the Difference?
B2B and B2C Marketing: What is The Difference? Right off the bat, let’s clearly distinguish between B2B and B2C.
What Is Inbound Marketing?
Inbound, The Future Of Marketing, Is An Effective Way Of Attracting An Ideal Customer To Your Business Website.
Lead generation companies or content marketing – which one?
o you’ve realized that you need to increase your sales, you have a sledgehammer in one hand and a magnet in the other.
2 Ways To Increase Sales
A guest post from Pierre: (is it a guest post if he also works here but doesn’t write?)
5 reasons NOT to buy a b2b database for your sales team
B2b lead generation companies develop “opt-in” databases based on general appeal.
Sales Strategy 2016: Is prospecting getting harder for sales people?
The state of inbound marketing report 2016 is now available.
The beatings will continue until morale improves; isn’t sales strategy
I love the relevance of this quote to the way companies manage their sales performance; often attributed to Captain Bligh of the ship Bounty in the late 1700’s: “The beatings will continue until morale improves.”
Marketing Strategy to increase brand awareness for industrial products
Ask an industrial marketer how to increase brand awareness for an industrial product and they will ask you “how big is your budget”.
Reasons to go .co.za or .com for B2B company in South Africa (Part 1)
People often ask us if they should buy a .co.za or .com for b2b company (domain name) for their website in South Africa.