So you’ve realized that you need to increase your sales, you have a sledgehammer in one hand and a magnet in the other. What do you do? Option A) You could get hold of a pile of “leads” produced by lead generation companies and then use the sledgehammer to bang your adverts home. Option B) You can use the alluring power of …
Lead generation companies or content marketing – which one? Read More »
A guest post from Pierre: (is it a guest post if he also works here but doesn’t write?) As a co-founder at Wild Pursuit, I get to talk to companies struggling with their sales and marketing all the time. Those conversations often remind me of the pain I had in some of the companies I have …
B2b lead generation companies develop “opt-in” databases based on general appeal. If you’re selling generators, or commercial oils and lubricants their database may be “opt in” and b2b but it is definitely not a list of people interested in buying oil or an industrial vacuum cleaner this month. Remember that other companies also bought the database… as often as …
5 reasons NOT to buy a b2b database for your sales team Read More »
The state of inbound marketing report 2016 is now available. As a Hubspot Partner agency we had the privilege to have a sneak peek under the hood last week. We were searching for data to validate a gnawing hunch: is prospecting getting harder for sales people in 2016? From a company perspective, the usual reasons always pop …
Sales Strategy 2016: Is prospecting getting harder for sales people? Read More »
I love the relevance of this quote to the way companies manage their sales performance; often attributed to Captain Bligh of the ship Bounty in the late 1700’s: “The beatings will continue until morale improves.” So many companies, bosses, sales managers seem to think that their sales performance will improve by figuratively beating the sales people …
The beatings will continue until morale improves; isn’t sales strategy Read More »
Ask an industrial marketer how to increase brand awareness for an industrial product and they will ask you “how big is your budget”. That’s because increasing or improving brand awareness is seen as the result of increasing advertising spending.To put it into an equation: The problem is that the way people buy has changed. This …
Marketing Strategy to increase brand awareness for industrial products Read More »
People often ask us if they should buy a .co.za or .com for b2b company (domain name) for their website in South Africa. So I have put together a list of 21 reasons to go .co.za for a B2B company operating and selling in South Africa. They are based on things I have picked up as: a consumer, …
Reasons to go .co.za or .com for B2B company in South Africa (Part 1) Read More »
This blog post is a continuation of the previous blog post. It contains the reasons 11 to 21 of the 21 reasons to go .co.za or .com for B2B company… if you’re an industrial B2B company in South Africa. Click here if you missed the first post. A .co.za domain name: 11. A .co.za website …
Reasons to go .co.za or .com for B2B company in South Africa (Part2) Read More »
Rivers flow through the desert Think of spending on AdWords like rain falling in a desert. When small amounts of rain fall it gets sucked up by the parched sand. If enough rain falls, the ground gets damp and suddenly the rain forms streams and a river flows through the desert. And as soon as …
Budget 40% for buying digital marketing services in South Africa (B2B) Read More »
