Click on that dusty Excel file from 2011 (with your marketing budget in it). Open it and have a look around at what you used to spend your marketing budget on. How much did you spend on digital marketing in 2011? What percentage of your marketing budget was spent on digital in 2011? Were you an early adopter …
Does Your Marketing Budget Include An Online Advertisement Company Read More »
Marketers are always curious to know how their budgets compare to other companies. We often find ourselves asking: How should a marketing budget be divided up between the different media channels/mediums Am I too light in one area? Are others doing things I don’t know about? DOWNLOAD OUR FREE MARKETING BUDGET REVIEW TOOL HERE There are no …
You don’t want to get to a place where: Someone else could achieve the same strategic results with less spend? A competitor figures out how to reduce their spend with no strategic consequence? Your MD forces you to cut costs [If this happens then read this post [When the MD asks: “How to cut marketing …
Reducing marketing spend without compromising strategy? Read More »
It is that dreaded sentence again. Normally it’s a case of the FD or MD showing that PowerPoint slide of how the company’s expenses have increased way above inflation. IF YOU’R USING A DIGITAL AD AGENCY MEASURE THEIR PERFORMANCE WITH OUR FREE CHECKLIST DOWNLOAD They normally go on to say that all of the expense are …
When the MD asks “how to cut marketing expenses” – what to do Read More »
Efficiency is not a word you’d expect to be associated with an ad agency. This is because the ad agency is the place corporates go to get creative work produced. It’s the place where people are hired on their ability to be creative. Somewhere in the mish-mash of climbing walls, 10am tequila, table soccer and …
Marketers- Lean & Efficient, if you outsource HubSpot to South Africa? Read More »
The Story of Gloria Glam (Not her real name, but yes a real person) I met Gloria at an exhibition a few weeks ago. She’s a regular South African marketer working her stand at the local expo. Her business is doing very well. They are 4 years old and have had great growth in the …
Busy marketers – Producing quality leads with HubSpot in South Africa Read More »
Odd one out or get left out The extensive use of the Google search engine in B2B buying in South Africa has had a large impact on the competitive landscape of South African companies. We now need to differentiate our companies from each other as well as from companies in other countries. We all compete on Google …
Should you do inbound yourself or should you outsource it to an agency is a question we get asked often. Before we get into the steps on how to outsource; some quick FAQ’s: Can I do HubSpot internally / myself? – YES you can buy the software here. [Bear in mind that you will need to put time into learning …
A shift in Marketing Steadily through my marketing career I have noticed the shift in marketing from traditional interruption based advertising to inbound attraction based marketing. Companies are indeed using HubSpot in South Africa to do Inbound Marketing. This prompts some more questions which I will seek to answer: What’s driving the need for inbound marketing, and HubSpot [the …
