When the MD asks “how to cut marketing expenses” – what to do

It is that dreaded sentence again. Normally it’s a case of the FD or MD showing that PowerPoint slide of how the company’s expenses have increased way above inflation. IF YOU’R USING A DIGITAL AD AGENCY MEASURE THEIR PERFORMANCE WITH OUR FREE CHECKLIST DOWNLOAD  They normally go on to say that all of the expense are …

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Marketers- Lean & Efficient, if you outsource HubSpot to South Africa?

Efficiency is not a word you’d expect to be associated with an ad agency. This is because the ad agency is the place corporates go to get creative work produced. It’s the place where people are hired on their ability to be creative. Somewhere in the mish-mash of climbing walls, 10am tequila, table soccer and …

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Are companies using HubSpot in South Africa?

A shift in Marketing Steadily through my marketing career I have noticed the shift in marketing from traditional interruption based advertising to inbound attraction based marketing. Companies are indeed using HubSpot in South Africa to do Inbound Marketing. This prompts some more questions which I will seek to answer: What’s driving the need for inbound marketing, and HubSpot [the …

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