More Marketing ROI from- An Agency For A B2B Company In South Africa

Marketing ROI is a tricky metric In essence the concept is sound and very useful for reporting. One could define the concept as such: For the money I spend on marketing, how much turnover does that bring the business. [Marketing Return on Investment: MROI] The trickiness comes in these two questions: In defining what’s included in …

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Get more sales leads from website for B2B company in South Africa

We glance at them. Cast our eyes around the screen and in an unengaged fashion we: Look at the pictures read the pull quotes, glance at the graphs and if it’s a technical product; look at the spec table. In South Africa so many of our company websites are just online brochures. A place where we …

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Rethink how to increase request for quote off website B2B za

It’s what the b2b world revolves around: requests for quotes Take the scenario: A company sells generators to electricians. Their website is “supposed to be creating opportunities to quote”. They are not geared to help “end-users”… people who don’t know the first thing about a generator. Yet their web forms are bringing in a mix of …

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Should You Be Using Internet Marketing Services?

The fly on the wall – he’s sitting there looking at me. He’s thinking, why would someone leave the comfortable constraints of traditional marketing? What’s wrong with print? What’s wrong with Radio, TV, Outdoor. The real answer is nothing. There’s nothing wrong with traditional advertising. It still works (so they keep telling us). We’re all …

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How does marketing automation software work?

We take carefully selected marketing automation software platforms and apply them to our customers’ businesses. Marketing automation software platforms need writers and designers working with marketing and digital strategists to get the mix right. The leading marketing automation software platforms are Hubspot and Infusionsoft Infusionsoft Each has its niche. Infusionsoft is built and priced for small business and specializes in automating …

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Inbound Marketing Automation Software

5 problems with DIY’ing Inbound Marketing Automation Software

We’ve watched as marketing automation software has gained momentum and become a real solution for marketers. But like so many before us and so many to come, we set off on our merry way and tried to replicate the whole inbound marketing philosophy using free tools and cunning schemes. Like everyone who DIY’s their own …

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