I think it’s safe to say that in today’s day and age if you’re running your own business, you need to be advertising – digitally. Whether you’re b2b or b2c, the business world has become so competitive that very few have the luxury of not having to market and advertise their products or services online. …
People often ask us if they should buy a .co.za or .com for b2b company (domain name) for their website in South Africa. So I have put together a list of 21 reasons to go .co.za for a B2B company operating and selling in South Africa. They are based on things I have picked up as: a consumer, …
Reasons to go .co.za or .com for B2B company in South Africa (Part 1) Read More »
This blog post is a continuation of the previous blog post. It contains the reasons 11 to 21 of the 21 reasons to go .co.za or .com for B2B company… if you’re an industrial B2B company in South Africa. Click here if you missed the first post. A .co.za domain name: 11. A .co.za website …
Reasons to go .co.za or .com for B2B company in South Africa (Part2) Read More »
Rivers flow through the desert Think of spending on AdWords like rain falling in a desert. When small amounts of rain fall it gets sucked up by the parched sand. If enough rain falls, the ground gets damp and suddenly the rain forms streams and a river flows through the desert. And as soon as …
Budget 40% for buying digital marketing services in South Africa (B2B) Read More »
Marketers are always curious to know how their budgets compare to other companies. We often find ourselves asking: How should a marketing budget be divided up between the different media channels/mediums Am I too light in one area? Are others doing things I don’t know about? DOWNLOAD OUR FREE MARKETING BUDGET REVIEW TOOL HERE There are no …
Efficiency is not a word you’d expect to be associated with an ad agency. This is because the ad agency is the place corporates go to get creative work produced. It’s the place where people are hired on their ability to be creative. Somewhere in the mish-mash of climbing walls, 10am tequila, table soccer and …
Marketers- Lean & Efficient, if you outsource HubSpot to South Africa? Read More »
Many industrial, equipment, technical engineering type companies hire marketers begrudgingly. Industrial companies headed by an engineer, they seldom understand marketing and don’t value the marketing contribution to organisational survival or success. Having spent 10 years observing and studying the engineer mindset towards marketing I have come to the conclusion that engineers don’t value marketing because they …
The secret equation – advice on marketing to engineers in South Africa Read More »
We glance at them. Cast our eyes around the screen and in an unengaged fashion we: Look at the pictures read the pull quotes, glance at the graphs and if it’s a technical product; look at the spec table. In South Africa so many of our company websites are just online brochures. A place where we …
Get more sales leads from website for B2B company in South Africa Read More »
The fly on the wall – he’s sitting there looking at me. He’s thinking, why would someone leave the comfortable constraints of traditional marketing? What’s wrong with print? What’s wrong with Radio, TV, Outdoor. The real answer is nothing. There’s nothing wrong with traditional advertising. It still works (so they keep telling us). We’re all …
Should You Be Using Internet Marketing Services? Read More »
