Inbound Marketing

B2B and B2C Marketing – What’s the Difference?

B2B and B2C Marketing: What is The Difference? Right off the bat, let’s clearly distinguish between B2B and B2C. Business to business (B2B) is mainly for those organizations who sell their products or services to other businesses. B2C, otherwise known as business to consumer organizations, are associated with the engagement and sales of their products or services to the end-consumer, …

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What Is Inbound Marketing?

Inbound, The Future Of Marketing, Is An Effective Way Of Attracting An Ideal Customer To Your Business Website. To understand the question “What is inbound marketing?”, it’s helpful to contrast inbound vs outbound. Many internet users find outbound marketing methods annoying and disruptive.   Methods such as buying ads or email lists would be classified as …

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5 reasons NOT to buy a b2b database for your sales team

B2b lead generation companies develop “opt-in” databases based on general appeal. If you’re selling generators, or commercial oils and lubricants their database may be “opt in” and b2b but it is definitely not a list of people interested in buying oil or an industrial vacuum cleaner this month. Remember that other companies also bought the database… as often as …

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Sales Strategy 2016: Is prospecting getting harder for sales people?

The state of inbound marketing report 2016 is now available. As a Hubspot Partner agency we had the privilege to have a sneak peek under the hood last week. We were searching for data to validate a gnawing hunch: is prospecting getting harder for sales people in 2016? From a company perspective, the usual reasons always pop …

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