Measure Digital Marketing Agency

When the MD asks “how to cut marketing expenses” – what to do

It is that dreaded sentence again. Normally it’s a case of the FD or MD showing that PowerPoint slide of how the company’s expenses have increased way above inflation. IF YOU’R USING A DIGITAL AD AGENCY MEASURE THEIR PERFORMANCE WITH OUR FREE CHECKLIST DOWNLOAD  They normally go on to say that all of the expense are …

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B2B Marketing services in South Africa – the perfect storm

A perfect storm is brewing for South African B2B marketers South African marketers are being pressed for results because of: state of the economy distress in the resources sector low oil prices the 2015/16 drought It’s the perfect storm for B2B marketers because their usual arsenal is empty: Traditional advertising is still out of reach …

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How to measure a digital marketing agency with more than impressions?

Impressions as a variable Impressions of an online advert is sometimes used as a variable for measuring how well your digital agency is doing their job. Impression is the number of times the advert was “seen” by people visiting the page where the advert was displayed- the destination. The goal is to try to find destination …

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Set website traffic goals for marketing technical products online

You can’t just aim for more traffic when marketing technical products online Remember in the early days of websites when there were visitor counters randomly place in webpages? The ones that said “you are visitor 4 365.” Website traffic is an obvious measurement of the performance of a website. It’s not the only way, but we will focus …

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Measure Digital Marketing Agency through how you’re feeling

The smile scale One of the things I love about digital marketing is our ability to measure digital marketing. But it’s easy to get tangled up in numbers. DOWNLOAD OUR FREE CHECKLIST TO MEASURE THE PERFORMANCE OF YOUR DIGITAL MARKETING AGENCY We chase conversion ratios and monitor traffic volumes. We hunger after leads. But before …

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