Software as a Service (SaaS)
How do you market software online?
Software is an intangible product. You can’t touch it and see what it’s like in the same way you evaluate most products. Because of this, you need to have a well thought out marketing strategy behind your online website and advertising.
How do you explain software to people?
You can’t. That’s why some marketers flop. Rather, you need to get people understand how your software can solve problems they may not even be aware of. Specific features and benefits need to be pointed out. Building up trust is important when marketing software.
We are experienced in building websites and doing online ads for software companies.
iWMS SA, USA and India
B2B Supplier of Körber Supply Chain software service provider
Scope of Work
“Our main concern about buying AdWords and a Website was the size of the investments across both aspects given the lack of history with Wild Pursuit.
We now have multiple leads per week coming through the website. It was key that we had a clear understanding on how to sell B2B. Wild Pursuit took the time to make sure this was clear and that we were all on the same page.
We also liked:
- Personal service
- Monthly reporting
- Commitment to complete the website despite some unexpected problems (thinking tracker and hosting etc.)
We would recommend this service because WildPursuit were able to tailor their service to our budget and provide good ROI for what we are able to spend.
I have no doubt that this is the start of a long, mutually beneficial partnership with Wild Pursuit.”
Wendy Carruthers – Marketing Director
Authority Software UK
B2B Supplier of Finance and Regulatory Reporting Software Solutions
“Our three products cover an extremely wide range of niches making it a big challenge to target ads effectively. Prior to engaging Wild Pursuit we created a series of PPC campaigns in-house by an approach that can be best described as throwing something on the wall to see what sticks – or even that would be generous description as we were not even doing the doing the “seeing” part as most were just collecting on the floor.
What was refreshing when we engaged Wild Pursuit was the extreme effort they took to understand our business and target market before any work on our PPC campaign began. Over the 2 years since they were engaged we now have proper conversion tracking and monitoring of ad performance and we have seen a significant uptick in enquiries without having to increase our ad spend significantly.”