TABLE OF CONTENTS Add a header to begin generating the table of contents It is that dreaded sentence again. Normally it’s a case of the FD or MD showing that PowerPoint slide of how the company’s expenses have increased way above inflation. IF YOU’R USING A DIGITAL AD AGENCY MEASURE THEIR PERFORMANCE WITH OUR …
When the MD asks “how to cut marketing expenses” – what to do Read More »
TABLE OF CONTENTS Add a header to begin generating the table of contents A perfect storm is brewing for South African B2B marketers South African marketers are being pressed for results because of: state of the economy distress in the resources sector low oil prices the 2015/16 drought It’s the perfect storm for B2B marketers …
B2B Marketing services in South Africa – the perfect storm Read More »
TABLE OF CONTENTS Add a header to begin generating the table of contents My lesson: assume nothing. I recently met with a future customer. They have an awesome looking website. It has great photos which convey the epic type of work they do. The look and feel ties in with their brand. I had approached …
Some high-level advice on measuring digital marketing Read More »
What the best SEO Agency in South Africa won’t do is convert and nurture your traffic into sales leads. Its not their job. they are in the business of traffic. Sure website traffic is the start of making sales but once you have traffic you need to convert it into to leads. Now your customers, …
What the best SEO Agency in South Africa won’t say Read More »
TABLE OF CONTENTS Add a header to begin generating the table of contents Marketing complex products is pretty much the same as selling simple products, but with the added difficulty of: the customer not understanding what you’re selling or the customer needing to spend lots of time with the sales person learning about the …
TABLE OF CONTENTS Add a header to begin generating the table of contents You can’t just aim for more traffic when marketing technical products online Remember in the early days of websites when there were visitor counters randomly place in webpages? The ones that said “you are visitor 4 365.” Website traffic is an obvious measurement of the …
Set website traffic goals for marketing technical products online Read More »
TABLE OF CONTENTS Add a header to begin generating the table of contents The smile scale One of the things I love about digital marketing is our ability to measure digital marketing. But it’s easy to get tangled up in numbers. DOWNLOAD OUR FREE CHECKLIST TO MEASURE THE PERFORMANCE OF YOUR DIGITAL MARKETING AGENCY …
Measure Digital Marketing Agency through how you’re feeling Read More »
TABLE OF CONTENTS Add a header to begin generating the table of contents Nine is a lot. The goal: Smash through these 9 Activities to generate more customers online with business to business internet marketing, so that you can stop reading these blog posts 🙂 and get busy doing the things you need to do. …
TABLE OF CONTENTS Add a header to begin generating the table of contents Marketing ROI is a tricky metric In essence the concept is sound and very useful for reporting. One could define the concept as such: For the money I spend on marketing, how much turnover does that bring the business. [Marketing Return on …
More Marketing ROI from- An Agency For A B2B Company In South Africa Read More »
