2 min read

Niche agency wins gold amongst traditional category leaders

TABLE OF CONTENTS
    Add a header to begin generating the table of contents

    We’re so excited to announce that Wild Pursuit won a Gold Award at the Marketing Achievement Awards.

    We entered our South African Airways Museum project into the Resourceful Marketing category.

    As a first-time entrant, we went head-to-head with established industry players, including Discovery Bank, ABSA, Pep, Ogilvy and Jacaranda FM.

    Endorsed by the Marketing Association of South Africa (MASA)

    The Marketing Achievement Awards are important for South African marketers. The likes of Doug Place (Nando’s Chief Marketing Officer) compete in and attend these awards.

    Just getting to the finals is an accomplishment in itself. Entrants have to clear a high bar, achieving a score of +70% for a rigorous set of criteria.  Top marketing people in South Africa evaluate the comprehensive 3 000-word submissions.

    Resourceful marketing and unlimited ideas

    The category required a campaign-budget of less than R 1m. Ironically, we had less than R100k for this project, which felt like a lot of money for our client.

    Winning gold means we’ve been recognized for creating a powerful marketing campaign that resonates deeply. We shared the real numbers behind the museum’s growth.

    What are the secrets behind the results?

    An Award-Winning Agency

    At Wild Pursuit we use wild, creative ideas that are focused on the pursuit of marketing goals.

    We are a niche agency that specialises in the marketing of companies with annual marketing budgets of R 100 k to R 2.4 m.

    Our scope of supply includes everything that’s needed for these types of businesses. We do marketing strategy, brand strategy, full service digital marketing, web development and design work.

    Scroll to Top