Attention outbound marketers. If you haven’t noticed yet, consumers are on to you and they’re rather irritated. Why? Because that TV ad, telesales call or text message is ‘shouting’ at them; “Hey, you there! This is a shot in the dark, I don’t know who you are, don’t care if you’re busy, and not sure …
Inbound vs Content Marketing. Is There A Difference? Read More »
The Pain Of Long Sales Cycles What are the main things that contribute towards a longer than necessary sales cycle? It is usually along the lines of: Improper planning, usually an insufficient sales process and a poor follow-up plan post sale. Indecisive customers due to lack of product or service understanding, how it will solve their problem or …
6 Ways Inbound Marketing Is Shortening The Sales Cycle Read More »
Is a forward the same as a full back in a rugby team just because they both play with a rugby ball? Well, no they’re not, However they’re both important. The same applies to SEO and Inbound marketing – they both use content strategically in a different way. Let’s look at what differentiates the two …
B2B and B2C Marketing: What is The Difference? Right off the bat, let’s clearly distinguish between B2B and B2C. Business to business (B2B) is mainly for those organizations who sell their products or services to other businesses. B2C, otherwise known as business to consumer organizations, are associated with the engagement and sales of their products or services to the end-consumer, …
Inbound, The Future Of Marketing, Is An Effective Way Of Attracting An Ideal Customer To Your Business Website. To understand the question “What is inbound marketing?”, it’s helpful to contrast inbound vs outbound. Many internet users find outbound marketing methods annoying and disruptive. Methods such as buying ads or email lists would be classified as …
So you’ve realized that you need to increase your sales, you have a sledgehammer in one hand and a magnet in the other. What do you do? Option A) You could get hold of a pile of “leads” produced by lead generation companies and then use the sledgehammer to bang your adverts home. Option B) You can use the alluring power of …
Lead generation companies or content marketing – which one? Read More »
A guest post from Pierre: (is it a guest post if he also works here but doesn’t write?) As a co-founder at Wild Pursuit, I get to talk to companies struggling with their sales and marketing all the time. Those conversations often remind me of the pain I had in some of the companies I have …
B2b lead generation companies develop “opt-in” databases based on general appeal. If you’re selling generators, or commercial oils and lubricants their database may be “opt in” and b2b but it is definitely not a list of people interested in buying oil or an industrial vacuum cleaner this month. Remember that other companies also bought the database… as often as …
5 reasons NOT to buy a b2b database for your sales team Read More »
The state of inbound marketing report 2016 is now available. As a Hubspot Partner agency we had the privilege to have a sneak peek under the hood last week. We were searching for data to validate a gnawing hunch: is prospecting getting harder for sales people in 2016? From a company perspective, the usual reasons always pop …
Sales Strategy 2016: Is prospecting getting harder for sales people? Read More »
